Dr. Esma Aimeur

ICS Colloquium (1/24): Esma Aïmeur

ICS Colloquium
Thursday, Jan. 24, 11:30-1:00
POST 302
Pizza at 11:30, Talk 12-1

Dr. Esma Aïmeur
Professor of Computer Science
Department of Computer Science and Operations Research
University of Montreal

Online Deception in the Age of Exposure

When people use online platforms, especially social media, they are exposed to various risks regarding their privacy. Indeed various factors lead them to self-disclosure of personal and private information. This disclosure can happen either deliberately, when they are aware that they are effectively divulging personal information, or unintentional, when they are being manipulated or tracked by third parties. Today it is crucial to make users aware of the common techniques that deceivers can use, and show what unforeseen consequences can result. 

In this talk, I will focus on online deception by first presenting different persuasion techniques that have been used to influence people to change their behavior, such as: Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus. I will then show how these techniques have been exacerbated in our current age of exposure.

In particular, I will present two of my recent research studies on artificial intelligence and online deception that aim to detect users vulnerable to manipulation and how to raise their awareness about privacy.

The first project studied the reasons behind self-disclosure in social media by analyzing users’ online behavior including their emotions. The second project describes a conversational agent, Protector, a tutor that educates users to be more aware about their privacy.  This tutor purposefully misleads users so they self-disclose personal information. This educational strategy was based on my previous work on Learning by Disturbing.